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March Madness: Teaming up With Your University (inc)

Universities give you more than someone to cheer for. They can have a major
impact on your bottom line.

It's that rare time of year when we indulge in an long lunch or keep an extra
browser open so we can watch the game. March Madness draws all eyes to
colleges and universities across the country. But your local universities
offer much more than a team to cheer for. They can have a major impact on your
bottom line. Here are three ways to team up with local colleges and
universities to help grow your business:

**Scout out universities' procurement policies to score an easy contract
layup**

U.S. colleges and universities collectively spend $200 billion annually on
goods and services; better, they're beginning to prioritize contracting with
local and diverse small businesses. The University of Pennsylvania is perhaps
the UK Wildcats of local procurement: Through its Buy West Philadelphia
program, UPenn has increased spending with local suppliers from $2.1 million
to over $90 million over the past two decades. Likewise, the University of
Virginia has committed to increasing spending with small, woman-owned and
minority-owned businesses by 5% each year.

Aztec Promotional Group, a promotional licensing company located near
University ...

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